ExchangeWire PressBox
Articles by ExchangeWire
Lumen Research Announces Philippa Snare as New Chair of the Board
Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the business continues to grow globally and attention to advertising becomes integrated across the planning, activation, and measurement activities of brands [...]
Adsquare Partners with ID5 to Enhance Ad Relevance
ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability [...]
MadTechMoney Set to Take Place 31st October 2023
FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [...]
Dan Best Joins Creative Effectiveness Platform DAIVID As Strategic Advisor
Creative effectiveness platform DAIVID today (October 24th, 2023) announced it has hired digital media leader Dan Best as strategic advisor, to clients. Best, who has held senior roles at companies including Teads, Unruly (now Nexxen), and The Telegraph, will be responsible [...]
Former Senior Executive from P&G Joins Cedara Advisory Board to Help Drive Sustainable Innovation in the Media Industry
Cedara, The Carbon Intelligence Platform, is excited to announce a significant addition to its Advisory Board, Gerry D’Angelo, former VP, global media at Procter & Gamble (P&G), is bringing his wealth of expertise and passion for sustainability to further strengthen [...]
AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem
AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [...]
Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]
Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [...]
Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction
Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]
Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [...]
Popular Tradertalks
Latest Posts
-
Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs -
Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts -
The Stack: Advertising’s Next Phase -
Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive -
Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?
Follow ExchangeWire