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StackAdapt Partners With Lead Forensics to Expand its ABM Targeting & Measurement Capabilities in EMEA
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution. This integration empowers B2B marketers and ad agencies seeking to [...]
MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality
MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of [...]
Expandi Purchases Account-Based Marketing Platform Jabmo
Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. With offices in Europe and the US, [...]
IMPACT+ Reduces Environmental Effect of Weborama Campaigns
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising in semantic AI for targeted campaigns. By incorporating IMPACT+'s tool into the core of Weborama's Trading Desk, the comapany will [...]
Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions
Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]
LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [...]
Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns
Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]
New IAB Europe Board Elects Chairman, Executive Committee
The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers. Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]
Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [...]
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