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Samsung Ads Launches 'Sponsored Row', Placing Content Owners Ahead in the Battle for Attention
Samsung Ads today (4th October 2023) unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights [...]
Equativ to Accelerate Global Evolution with New Additions to Executive Team
Equativ, the leading independent ad platform, today (October 2nd, 2023) announces the appointments of Emir Teffaha as executive vice president for its European arm, and Marisa Nelson as executive vice president of marketing & communications, with both joining the company’s [...]
RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer
RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]
Azerion Hires Bash Labban as Senior Trading Director to Spearhead Agency Partnerships
Azerion, one of Europe’s largest digital advertising and entertainment media platforms, today (October 2nd, 2023) announces the appointment of Bash Labban as senior trading director to drive its agency relationships forward. In his role, Labban will spearhead new and develop existing [...]
Mesure de l’attention: Ogury s’associe à xpln.ai
Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce à la technologie développée par xpln.ai. Dans un monde sans identifiants publicitaires, cibler la bonne audience est le point de départ [...]
Teads & Ipsos Partner on Global AI-Driven Analysis Revealing Key Elements for Engaging Omnichannel Automotive Campaigns
Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling the key creative elements that ignite the engine of success in the omnichannel automotive campaign landscape. By leveraging Ipsos' cutting-edge AI [...]
Cedara Debuts Industry-First Corporate Sustainability Measurement Solution
Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]
Good-Loop & Yahoo Partner to Help Advertisers Minimise Carbon Emissions
Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]
Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in Singapore & Malaysia
Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia. APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [...]
Seedtag Announces Two Senior Leadership Hires
Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its senior leadership team. In her new position as global SVP of publisher partnerships, Seraphina Davey will look to develop and [...]
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