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Viously Clinches the Prestigious Title of Best Sell-Side Technology at the European Video Awards
In a significant industry recognition, Viously is elated to announce its victory at the European Video Awards, securing the esteemed title of Best Sell-Side Technology. This accolade not only underscores Viously's commitment to excellence but also the industry's acknowledgement of [...]
VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third
VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]
VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]
Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials
Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]
Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting
Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]
Zeotap Data Introduces 'Data Tribes' - 12 Smart Premium Segments for Enhanced Audience Targeting
Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes', a collection of 12 smart audience segments. These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]
Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH [...]
Yahoo Properties Worldwide are Now Available through Taboola
Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform. Starting now, [...]
fifty-five Reveals Strategic Approach for Next-Gen MMM Transition
Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach. This is according to martech consultancy fifty-five, [...]
Equativ & Utiq’s New Partnership Brings People-First Advertising to the Programmatic Supply Chain
Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [...]
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