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LiveRamp Partners with THG Ingenuity to Power Data Collaboration Between Brands
THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]
IAB Europe Seeks Court Decision on Validation of The Action Plan as it Moves Forward With TCF Evolutions
IAB Europe confirms that it has lodged a formal request for interim measures with the Belgian market court in the transparency and consent (TCF) case. This follows the decision by the Belgian data protection authority (APD) to validate the action [...]
Azerion Announces a Series of New Appointments as it Continues Rapid Growth
Azerion, the digital entertainment and media platform, today (February 10th, 2023) announces the appointment of a series of new hires, including Nicola Webb as UK sales director and Eva Starosolsky as senior research executive. This follows a period of rapid [...]
GumGum Granted First MRC Accreditation for Brand Safety & Contextual Targeting for CTV
GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]
Alkimi Exchange launches the world’s first decentralised ad exchange
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [...]
IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung
Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia with Samsung and Mindshare to drive positive business outcomes with pre- and post-bid media quality. Mindshare and Samsung partnered with IAS [...]
Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming
Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]
Permutive Restores Reachability by Enabling Standardised Publisher First-Party Data at Scale via Xandr's Marketplace
Permutive, a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardised publisher first-party data via Xandr’s Marketplace. Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based [...]
Odeeo Sees 300% Revenue & Active User Growth on its Audio Advertising Platform for Mobile Games
Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]
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