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Adloox s’unit avec Equativ pour fournir aux éditeurs un accès transparent à sa solution de vérification et de mesure publicitaire.
Adloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et Equativ, la principale plateforme publicitaire indépendante, annoncent aujourd'hui (février 7th, 2023) leur partenariat. Cela prend la forme d'une intégration officielle des [...]
GumGum Goes Green with Cedara
GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform. Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]
Cedara Joins Industry Organisations Ad Net Zero and IAB Tech Lab to Advance Media Sustainability
Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]
Grandi Stazioni Retail and Hivestack partner for programmatic DOOH in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]
Grandi Stazioni Retail e Hivestack annunciano la loro partnership nel mercato del programmatic DOOH in Italia
Hivestack, la più grande tech company di Programmatic DOOH al mondo, ha annunciato oggi una nuova collaborazione con Grandi Stazioni, Retail, il maggiore Media Owner in Italia di spazi pubblicitari nel travel. L'inventario DOOH di Grandi Stazioni Retail è ora [...]
LoopMe Announces Global Hires Amid Continued Revenue Growth
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]
Research from JCDecaux UK Shows Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams
Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]
Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised
Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised. Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal data. [...]
IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]
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