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Exciting New Tool that Leverages Attention Time Measurement is Set to Shake up Mobile Advertising
Global lifecycle marketing experts Crimtan are set to revolutionise mobile advertising with a new product that includes a unique Attention Time Measurement Tool (ATT) In 2021, global ad spend on mobile advertising topped USD$295bn (£224.8bn). But how much of that money [...]
InMobi & Anzu Announce Preferred Programmatic In-Game Ad Partnership for APAC Region
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to [...]
Odeeo Collaborates with Oracle Moat to Offer In-Game Audio Ad Verification & Audibility Measurement
Odeeo, the innovative tech company that aims to improve the in-game user experience by enabling audio ads during gameplay, today (5th April 2022), announced an integration with Oracle Moat, part of Oracle Advertising and Customer Experience (CX), to offer in-game [...]
Lumen-Backed Frameplay Announces New Attention Metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today (5th April 2022), announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading, viewability capability, has been double-validated by studies from Lumen and eye [...]
Affinity Water to Launch “Find & Fix Leaks” TV Campaign Led by the7stars
This week, Affinity Water launches its first-ever TV campaign “Find & Fix Leaks” to show customers how the company is using the latest cutting-edge technology to find and repair leaks and conserve water across the South-East of England Created by Supernova, the7stars’ [...]
Cheetah Digital Study Reveals Customer Engagement Challenges for Marketers in the UK
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: UK edition The study found that UK consumers trust ads less and prefer ‘hyper-personalised’ brand experiences and interact with a brand [...]
Adverty Appoints Jonas Söderqvist as CEO as Brands Wake up to the Power of In-Game Advertising
Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon [...]
Teads Reports Fiscal Year 2021 Financial Results
Teads, the Global Media Platform, has reported revenue of USD$678m (£517m) for the Fiscal Year ended December 31st, 2021, representing a growth of 25% year-over-year Jeremy Arditi, co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate [...]
Hivestack Advances Programmatic DOOH Marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today (4th April 2022), announced an expansion of its programmatic operations in Italy. As part of the announcement, Hivestack has signed several local OOH/DOOH media owners [...]
Edison Interactive Partners with DanAds to Launch Digital Out-of-Home Self Serve Platform
Edison Interactive (EI), a leading out-of-home (OOH) content management system for connected screens in golf cars, rental vehicles, hotel rooms, and beyond, has today launched its first digital out-of-home (DOOH) self-serve platform in partnership with DanAds, the world-leading provider of [...]
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