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• Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus

  4 years ago News

  

  Equativ, the leading independent ad monetisation platform, today (July 7th, 2022) announces its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale.  After the recent announcement [...]

  CTVInvestmentMonetisationSupply Chain

• Clinch’s Flight Control Wins Digiday Media Awards’ Coveted “Best Ad Tech Platform”

  4 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, has been recognised by Digiday Media Awards as this year’s Best Ad Tech Platform.  The Digiday Media Awards is the industry's [...]

  AwardsOmnichannelPersonalisation

• LG Ads Solutions Enables Data-Driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) [...]

  Ad TechOmnichannelPartnershipSSPTV

• Talon Outdoor Secures Investment from Equistone to Support Global Growth

  4 years ago News

  

  Talon Outdoor (“Talon” or “the company”), a leading, independently-owned global Out-of-Home (OOH) advertising agency, today (July 6th, 2022) announces that it has secured investment from Equistone Partners Europe (“Equistone”), one of Europe’s leading mid-market private equity investors. Mayfair Equity Partners [...]

  AgenciesInvestmentOOHPartnership

• DoubleVerify Hires Carolyn Watt to Spearhead Global Client Partnerships

  4 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics today (July 6th, 2022) announced the appointment of Carolyn Watt as its vice president of global client partnerships. As DV’s vice president of global client partnerships, Watt will [...]

  AppointmentDigitalMeasurement

• ShowHeroes Group Announces 3 Senior Appointments Amid Rapid Global Expansion

  4 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, have announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region.  The company, which specialises in semantic technologies [...]

  Ad TechAppointmentContentVideo

• MetService Improve Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [...]

  InventoryPublisherViewability

• Equativ (Formerly Smart) Provides Advertisers Turn-key Solutions to Reach Back-to-school Audiences

  4 years ago News

  

    To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy [...]

  AdvertiserMediaTechnology

• Equativ(Anciennement Smart) Enrichit ses Packs D’inventaires Publicitaires Multi-éditeurs pour la Rentrée Scolaire

  4 years ago News

  

  Afin de répondre aux besoins des annonceurs en cette période de forte activité, Equativ propose des Auction Packages multi-éditeurs clés en main, sur le thème de la rentrée scolaire : éducation, bourses d'études, famille et parentalité par exemple. L'objectif est [...]

  AdvertiserMediaTargeting

• IAS Announces Campaign Sync Solution with Xandr’s Invest DSP

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (July 5th, 2022) announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr’s Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly [...]

  AdvertiserDSPPrebid