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• IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF)

  4 years ago News

  

  IAB Europe today (13th May) announced that it is withdrawing its request for suspension of the execution of the decision issued by the Litigation Chamber of the Belgian Data Protection Authority (“APD”) on IAB Europe and the Transparency & Consent [...]

  EuropeLegal

• ShowHeroes Group: CTV Emerges as Europe’s Leading Video Platform for Ad Attention

  4 years ago News

  A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider [...]

  AdvertisingCTVDigitalResearch

• Scibids Helps Charlotte Tilbury Beauty Reduce Cost Per Acquisition (CPA)

  4 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, leveraging Google display & video 360’s custom bidding feature, which has reduced customer acquisition [...]

  AIBiddingDigital MarketingViewability

• Making Science & Silverbullet Group Announce Joint Venture

  4 years ago News

  

  Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]

  Ad TechDigitalMartechPartnershipPrivacy

• smartclip Acquires Realytics to Form Joint Offer and Accelerate the Convergence of Video Advertising Ecosystems

  4 years ago News

  

  smartclip, the adtech company of RTL Deutschland, today (12th May, 2022) announced the acquisition of Realytics, adtech pioneers spearheading the convergence between TV and digital in France and Europe. The combined adtech solutions will help to measure the impact of [...]

  Ad TechDigitalDSPSSPTV

• Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme

  4 years ago News

  

  In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]

  AttentionMeasurementMediaPartnership

• the7stars Wins Combined UK Creative & Media Account for Cunard

  4 years ago News

  

  Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy [...]

  AgenciesCreativeMedia

• Newly Released Data Privacy Barometer Helps Companies Understand & Act on Global Privacy Regulations

  4 years ago News

  

  Didomi, leading provider of consent and preference management software for SMB and Enterprise companies, has released a free tool to understand global privacy regulation. The "Data Privacy Barometer" is available in 5 languages (English, French, German, Italian and Spanish) and [...]

  Ad TechDataGDPR

• Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory

  4 years ago News

  

  New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram [...]

  AdvertisingResearchSocial MediaTargeting

• Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

  4 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist [...]

  AdvertiserDOOHOOHVirtual Reality