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PubMatic and IAB Europe Reveal the State of Online Video Advertising Today and Predictions for the Year Ahead
PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media [...]
impact.com Acquires Pressboard to Give Publishers a Best-in-Class Platform for Branded Content
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, has announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content [...]
An Open Letter from IPONWEB CEO, Dr. Boris Mouzykantskii, on Ukraine
As many people know, I was born in Moscow in what was then the Soviet Union. I met my wife in Odessa more than 30 years ago while visiting family in Ukraine. Odessa is a beautiful city, steeped in a [...]
Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics
Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]
smartclip LATAM by ShowHeroes Group Starts Operating Under the Premium Brand ShowHeroes Throughout Latin America
ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats [...]
EQUMEDIA partners with Silverbullet’s 4D Context Outcomes Engine to Step Toward the Cookieless Future
EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies in the management, modelling, and activation of advanced data and digital solutions. Through its innovative 4D Context Outcomes Engine, based [...]
Adsquare Partners with CKDelta & Urban Analytix to Drive Effectiveness in OOH Campaigns
Adsquare has partnered with CKDelta and Urban Analytix to unveil a new data partnership, enabling advertisers to make use of mobile network data for more effective out-of-home campaigns. CKDelta, a member of CK Hutchison Holdings, designs and lab-tests bespoke data models [...]
Zefr Announce the Appointment of Emma Lacey as Senior Vice President EMEA
Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In [...]
Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires
Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]
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