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Baidu Global’s AI-Integrated Marketing Platform MediaGo to Include New Offerings Powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]
Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns
Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]
Broadsign Hires OOH Industry Veteran Savvas Tombouloglou to Fuel Growth in EMEA
Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]
BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future
BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]
ShowHeroes Group Launches Native CTV, its New Premium Video Content Solution for Connected TV
ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers, and publishers, continues its development in the connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, [...]
Anzu Becomes First In-Game Advertising Platform to Join Unity’s Verified Solutions Partner Programme
Today, Anzu has become the first in-game advertising company to join Unity's Verified Solutions Partner Programme. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimised [...]
Verve Group Rebrands Beemray to Moments.AI™, Launches Next-Generation Data Platform for Contextual Targeting
Verve Group has announced the launch of Moments.AI™ (formerly Beemray), the first of its kind, real-time contextual targeting solutions for brands, further strengthening its position as a leader in privacy-first advertising solutions. The acquisition of Beemray’s data platform in 2021 fueled the [...]
Bidstack & Xaxis Partner to Provide Brands with Enhanced Global Portfolio of Innovative In-game Advertising Solutions
Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]
OneTrust Appoints HP’s Kim Rivera as Chief Legal & Business Affairs Officer
OneTrust has announced the appointment of Kim Rivera as its first chief legal & business affairs officer. Rivera is a strategic advisor, executive and lawyer with a global perspective. She brings over 25 years of business, legal, and leadership experience [...]
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