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Articles by ExchangeWire

• Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

  4 years ago News

  

  Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. “Sojern is committed to helping our clients not only [...]

  Cross-ChannelDigital MarketingMediaPartnership

• Talon Outdoor Proves that Programmatic OOH Delivers Better Results than Online Channels

  4 years ago News

  

  Traditionally, out-of-home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research into the effectiveness of its Programmatic Demand Side Platform (DSP), Atlas, has shown that OOH can also payback on [...]

  DigitalDMPDOOHDSPOOH

• Hivestack Announce Strategic Partnership with BlueFocus Media

  4 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]

  Ad TechDOOHOOHPartnershipProgrammatic

• Hivestack & MediaMath Announce Global Programmatic DOOH Partnership

  4 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex marketing problems. The partnership will see MediaMath and Hivestack combine their world-leading [...]

  DigitalDOOHOOHPartnershipProgrammatic

• Xandr & Scibids Partner to Bring Customisable, Independent AI to Paid Digital Media Buyers

  4 years ago News

  

  Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit. The result is a frictionless experience for [...]

  AIDigital MarketingPartnership

• Exterion Media France Selects Hivestack as DOOH & SSP Partner

  4 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale [...]

  DOOHDSPSSP

• Zeotap Report Reveals the Commercial Impact of Data Privacy

  4 years ago News

  

  New research published by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its potential to build or damage consumer trust. Showing that the real cost of data privacy done poorly is as likely [...]

  DataPrivacyResearch

• An Open Letter to the Advertising Technology Industry from MGID

  4 years ago News

  

  Russia's attack on Ukraine stretched into its sixth day on 1st March, with a huge armoured convoy moving toward the capital, Kyiv, and major cities hit by more heavy shelling. So far, at least 102 civilians in Ukraine have been killed [...]

  EMEAEuropePeople

• ShowHeroes Appoints Former Teads Exec Eric Shih to Board of Directors

  4 years ago News

  ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor & board member. Shih will give strategic direction to the company as it [...]

  AppointmentDigitalTargetingVideo

• DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

  4 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services. The following services are now accredited: Fraud/IVT (SIVT and [...]

  Cross-DeviceDataDigitalMedia