ExchangeWire PressBox
Articles by ExchangeWire
Vevo Partners with Experian to Enhance its Ad Targeting in the UK
Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]
Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists
Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025) the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through [...]
MarkApp Announces Strategic Partnership with Sovrn
MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]
Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference
Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD). Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [...]
adWMG Expands to Offer PC Player Acquisition for Steam Games
adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [...]
LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on [...]
AdPlayer.Pro mejora su servidor de publicidad en vídeo, amplía sus capacidades de alojamiento de vídeo
AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha lanzado una serie de actualizaciones importantes en sus productos estrella, incluyendo su servidor de publicidad en vídeo y su solución de alojamiento de vídeo (vídeo hosting). Según el anuncio [...]
iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory
iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]
Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out-of-home [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over?
Follow ExchangeWire