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Articles by ExchangeWire

• Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting & Analytics Across All Channels

  3 weeks ago News

  

  Clinch, the Agentic AI platform for omnichannel content orchestration, today (4th December, 2025) announced major enhancements to its AI Copilot, introducing new AI data agents that revolutionise the way advertisers analyse and act on campaign performance. This enables teams to [...]

  AICampaignData

• Locala Launches 'Omni Planner' to Help Marketers Navigate the ‘Phygital’ Maze

  3 weeks ago News

  

  Locala, a global leader in omnichannel advertising solutions, announced the launch of Omni Planner in Singapore. This strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behaviour – where 70% of consumers now expect a [...]

  AIConsumerMarketingOmnichannel

• GoWit One: The Unified AI Operating SystemSet to Revolutionise Commerce & Retail Media

  3 weeks ago News

  

  GoWit, a global ad tech leader in omnichannel commerce and retail media, announced the launch of GoWit One, the unified AI operating system that brings automation, unification, and real-time intelligence into a single ad platform for agencies operating across multiple retailers, [...]

  Ad TechAIRetail Media

• AdPlayer.Pro amplía su gama de formatos publicitarios con Vídeo Intersticial 2.0

  3 weeks ago News

  

  AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha ampliado su gama de formatos publicitarios de vídeo con Vídeo Intersticial 2.0, una opción orientada al rendimiento. Según el comunicado de la empresa, este formato de vídeo intersticial, que [...]

  AttentionCustomer ExperienceMonetisationVideo

• Adnami Accelerates European Growth With Benelux Expansion

  3 weeks ago News

  

  Adnami, a leading attention-first ad tech company, is expanding its European footprint with the opening of a new office in Amsterdam, following strong growth in the Dutch market and the company’s continued international expansion. As part of this move, Adnami [...]

  AppointmentAttentionEurope

• AdPlayer.Pro Expands Ad Format Suite with Interstitial Video Ads 2.0

  3 weeks ago News

  

  AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s announcement, the full-screen, fully closable upon viewer action, Interstitial video format can deliver maximum [...]

  AttentionCustomer ExperienceMonetisationVideo

• Magenta Telekom and Readpeak Boost Awareness and Activations with Native Content-Driven Creatives

  4 weeks ago News

  

  Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. Roaming charges whilst abroad are always a source of concern when visitors and holidaymakers are travelling outside of the EU. [...]

  AppsMobileStrategy

• Content Ignite Launches Mobile SDK to Unify Web & In-App Advertising for Publishers

  4 weeks ago News

  

  Content Ignite®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile SDK, a new solution that enables high-performing, privacy-compliant advertising across iOS and Android apps.  The Mobile SDK extends the [...]

  In-AppProduct LaunchPublisherWebsite

• Adform & Spotify Power Smarter Multiformat Media Buying With Local Expertise & Global Reach

  4 weeks ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, announces the next chapter in its partnership with Spotify, the world’s most popular audio streaming subscription service. The direct integration of Adform into the Spotify Ad Exchange [...]

  AudioMedia buyingOmnichannelStreaming

• Azerion Commits to Supporting Transparent & Responsible Political Advertising in Europe

  4 weeks ago News

  

  Azerion, a leading European digital advertising platform, has adopted a framework of full transparency, compliance, and integrity when hosting political advertising. The move, which is in line with the European Union’s new legal requirements governing political advertising, underlines the company’s [...]

  Industry BodiesLegislationRegulationTransparency