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PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue
PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]
Hawk by Azerion & Adsquare Expand Global Partnership
Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence platform, are proud to announce the expansion of their strategic partnership into new key markets, including Latin America, the Middle East, the [...]
XPLN.AI Opens Office in Milan & Appoints Anna Iuculano as Managing Director Italy
XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy. Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international [...]
OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands [...]
Pixalate’s August 2025 US Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store. The report ranks [...]
Pixalate’s August 2025 UK Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the [...]
Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution
Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment [...]
10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks Ahead
goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...]
Novicue Unveils Critical Audio Inventory Checklist
With growing demand for premium ad placements and trusted inventory, Novicue rolls out an essential audio inventory checklist to help advertisers secure the right inventory at the right price. Inventory quality issues have been a major concern for advertisers for a [...]
Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory
Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million [...]
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