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• Álvaro Mayol Appointed CEO of Taptap Digital

  7 months ago News

  

  Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...]

  AppointmentBrands

• GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic

  7 months ago News

  

  GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...]

  Commerce MediaOmnichannelPartnershipRetail Media

• Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home

  7 months ago News

  

  Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...]

  AppointmentDOOHProgrammatic

• Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

  7 months ago News

  

  Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...]

  InventoryMediaPartnershipPublisher

• Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

  7 months ago News

  

  Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...]

  AttentionGamingVideo

• UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

  7 months ago News

  

  Today, (19th March, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market.  The UK findings show that pDOOH is firmly established as a mainstream channel within the UK's digital [...]

  DOOHOmnichannelProgrammaticResearchUK

• Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

  7 months ago News

  

  Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]

  AIAudienceBrandsCampaign

• Hamnet is UK’s Most Read-About Oscar Film, Despite Missing Out on Best Picture Award

  7 months ago News

  

  Chloé Zhao’s Hamnet has won big with British readers despite missing out on this year’s Best Picture award at the Oscars, according to data from Taboola.  Articles about the film, which deals with the relationship between playwright William Shakespeare and his [...]

  MediaNews

• MarkApp Joins IAB MENA

  7 months ago News

  

  MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...]

  Industry BodiesMENAProgrammaticTransparency

• Limelight Inc Report Calls for "Efficiency Reset" in Ad Tech to Tackle Environmental Costs & Waste

  7 months ago News

  

  While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "The Hidden ROI of Efficiency: Unlocking Value and Sustainability in Ad Tech" focuses on how efficiency should be the guiding principle in the next phase [...]

  AISlopSustainabilityTransparency