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• Piwik PRO Launches UAE Data Centre to Support MENA Customers

  1 month ago News

  

  Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

  DataDigitalIndustry InfrastructureMENA

• Nexxen Renews & Expands its Strategic Partnership with VIDAA

  1 month ago News

  

  Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV has announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing connected TV (CTV) platform powering tens of [...]

  AudienceAutomationCTVTargeting

• Berocca Ignites 71% Listener Action with NumberEight’s Smart Targeting

  1 month ago News

  

  NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]

  AudioMediaTargeting

• Covatic Launches Audience Retargeting Solution

  1 month ago News

  

  Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. [...]

  AudienceProduct LaunchRetargeting

• Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo 

  1 month ago News

  

  Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.  Initially launched in 2024, HeroVideo [...]

  PublisherRevenueVideo

• JCDecaux India Partners with VIOOH

  1 month ago News

  

  Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The partnership unlocks programmatic access to exclusive [...]

  DOOHInventoryPartnershipSupply Side

• Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025

  1 month ago News

  

  To provide a more comprehensive picture of the current landscape and future potential of pDOOH in the Chinese market, VIOOH partnered with Morketing Research to release the State of the Nation 2025 – Mainland China Report, which presents the key changes in [...]

  DOOHOmnichannelProgrammaticResearch

• PubMatic Appoints Takeo Hori as Senior Director, Advertiser Solutions, Japan

  1 month ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th August, 2025) announced the appointment of Takeo Hori as senior director, advertiser solutions of Japan.  Bringing extensive expertise to PubMatic, Takeo previously served as head [...]

  AppointmentDemand Side

• Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

  1 month ago News

  

  Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at [...]

  business growthCookiesData

• Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer Ad-Supported Streaming Services

  1 month ago News

  

  UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to new research from Teads UK. The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, [...]

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