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• Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

  1 month ago News

  

  Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]

  Ad TechAIMarketerMediaRetailRetail Media

• Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers

  1 month ago News

  Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.  This strategic partnership marks a major step forward [...]

  Ad TechAdvertisingMediaPartnership

• Ogury amplía la publicidad basada en personas a la televisión conectada

  1 month ago News

  

  Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...]

  BrandsCross-ChannelCTV

• Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange

  1 month ago News

  

  Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...]

  AutomationMonetisationResearch

• VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers

  1 month ago News

  

  VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...]

  AdvertisingBrandsDOOHOOHOptimisation

• Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner

  1 month ago News

  

  Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...]

  Ad TechAdvertisingGaming

• Bedrock Launches Multi-Agent Media Buying Operating System for CTV and Other High-Impact Formats with Pathfinder Beta

  1 month ago News

  

  Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...]

  BrandsCTVMediaMedia buyingProgrammatic

• HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain

  1 month ago News

  

  HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...]

  GoogleMonetisationPlatformsProgrammatic

• Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic Asset-level Optimisation

  1 month ago News

  

  Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...]

  AIBrandsOptimisationProduct LaunchStrategy

• E-commerce, consentement et performance : 6 marques démontrent que la CMP peut devenir un levier marketing stratégique

  1 month ago News

  

  Axeptio et Agence123 publient un livre blanc analysant six cas concrets de marques e-commerce ayant transformé leur gestion du consentement en levier de performance marketing. Intitulé “E-commerce, consentement et performance : 6 marques révèlent leurs bonnes pratiques pour transformer la CMP [...]

  AIMarketing