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Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement, and [...]
Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising
Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. Available at ecosystem.adelaidemetrics.com, the platform makes it easy [...]
VIOOH & London Lites Partner to Power London’s Premium DOOH
Today, (23rd October, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations [...]
Azerion Makes Three New Hires for UK Commercial Team
Omnichannel advertising platform Azerion has expanded its UK commercial team with three new hires as it continues to develop and support its agency business. As senior client success manager, Aurelie Mosengo Ipaon will focus on campaign management to further strengthen Azerion’s [...]
iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership
iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly [...]
Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to its Board of Advisors
Adelaide, the leader in attention-based media quality measurement, proudly announces that Peter Naylor has joined its board of advisors. A highly respected media executive, Naylor brings more than two decades of experience building and scaling advertising businesses across the most [...]
Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection
Axis announces its integration with HUMAN, a global leader in digital fraud prevention and bot mitigation. The partnership enhances Axis’s traffic verification capabilities across all ad formats — including CTV, video, and display across web and in-app environments — ensuring [...]
Pixalate’s September 2025 Top Grossing Global Mobile Apps: ‘Happy Color’ No. 1 on the United Kingdom Google Play Store
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the September 2025 Global Top Grossing Mobile Apps Reports for the United States (US), the United Kingdom (UK), Singapore, India, Germany, Canada, and Brazil and [...]
Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media Buying
New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by [...]
Pixalate’s Q3 2025 Global Connected TV Device MarketShare Reports: Roku Leads in North America (36%)
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Global Q3 2025 Connected TV (CTV) Device Market Share Reports. The reports include country-level data for the United States, the United Kingdom, Canada, and [...]
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