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Laurène Deecke Appointed Head of Partnerships at XPLN.AI
XPLN.AI, the specialist in attention measurement and optimisation, announces the appointment of Laurène Deecke as head of partnerships. A recognised expert in the digital ecosystem, Laurène has been supporting international publishers for over ten years, addressing their challenges with innovative technological [...]
illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology
illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials. illuma has been pioneering AI-powered contextual solutions for advertisers [...]
Taboola Partners with JOE Media Group to Boost User Engagement
Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media Group. Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by [...]
GoWit Builds the Largest Commerce & Retail Media Ecosystem in EMEA
GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing fragmented solutions, GoWit now unites 7,000+ brands and agencies with leading retailers in [...]
Impact Plus Adds Search & Influencer Marketing to Its ESP Carbon Measurement Platform
Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing. Since 2020, Impact Plus has [...]
CampaignEnvironmentalInfluencer MarketingSearchSustainability
Study Shows Teads’ CTV HomeScreen Boosts Attention & Brand Impact in Premium Video Ads
Teads, the omnichannel outcomes platform for the open internet, today (26th September, 2025) announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute. The findings reveal that CTV HomeScreen placements drive significantly higher attention [...]
DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. The collaboration [...]
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