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Using Programmatic to Maximise Mobile Revenue
At ATS Berlin in November 2018, ExchangeWire CEO, Ciaran O'Kane was joined by industry experts to discuss the role of programmatic in maximising revenue for mobile publishers. Panellists: – Andrew Buckman, EMEA MD, Sublime – Stephen Lee, Head of Business Development, DECA Games – Alisa Bazyk, Technical Monetisation [...]
InfoSum's Nick Halstead on Publishers Competing with the Duopoly
In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Nick Halstead, founder and CEO, InfoSum, who explains the challenges for publishers to effectively compete with the duopoly, especially in the wake of GDPR. Halstead outlines why and [...]
ATS London 2018: The Application of Blockchain
At ATS London 2018, ExchangeWire CEO, Ciaran O'Kane, led a panel of experts on a discussion of how blockchain can be applied in the digital marketing ecosystem, debating on how it will become more than just another buzzword. Panelists: – Ken Brook, Founder [...]
ATS Singapore 2018: The Brand View of Programmatic
At ATS Singapore 2018, Ranji David, Director – Asia Pacific, Marketing Services, WFA, leads a discussion on how brands are leveraging programmatic in their marketing strategies. A brand perspective on programmatic and it’s strategic value, the role of the agency and tech [...]
ATS Singapore 2018: Online Video - The Untapped Brand Opportunity for Programmatic
At ATS Singapore 2018, ExchangeWire's head of content, Lindsay Rowntree, leads a discussion on the topic of the untapped opportunity in programmatic video. Can data driven video buying help brands scale and build brand equity? Will this be seen as an [...]
ATS Singapore 2018: The Future for Data Management & Execution
At ATS Singapore 2018, Ciaran O’Kane, CEO, ExchangeWire, leads a discussion on the future of data management and execution. What are the opportunities for advertisers, in the management and execution of data, particularly in the context of increased data privacy measures? How [...]
ATS Singapore 2018: Thriving in a Programmatic World
At ATS Singapore 2018, Jodie Collins, MD, RE/digital, leads a discussion focusing on how the industry can embrace programmatic and thrive. How does the industry support and encourage independent technology solutions, in a bid to promote a healthy and diverse ecosystem? [...]
ATS Singapore 2018: The Marketer's Dilemma
At ATS Singapore 2018, Wendy Hogan, Marketing Society board member and Oracle's CX and marketing strategy director, leads a discussion focusing on the strategic perspective on data management and execution for marketers. Panelists: – Arun Kumar, Head of Digital Marketing, Carousell – Oliver Lo, Head of Marketing, [...]
ATS Singapore 2018: Why the Opportunity for Digital Publishers Has Never Been Greater
At ATS Singapore 2018, ExchangeWire's APAC editor, Eileen Yu, leads a discussion on the opportunities that exist for publishers. Beyond publisher monetisation in 2018, what are the latest opportunities for the sell-side of the industry, from a technology perspective? How are [...]
ATS Singapore 2018: A New Era in the Convergence of Ad Tech & Martech
At ATS Singapore 2018, ExchangeWire's head of content, Lindsay Rowntree, leads a discussion on the convergence of ad tech and martech. Much has been made of the convergence between ad tech and and martech over the last few years, but how [...]
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