Video

• ATS Singapore 2019: How Publisher Ad Monetisation is Changing

  6 years ago Event Videos

  

  In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire's head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore [...]

• ATS London 2019: What Does Programmatic Mean for OOH?

  6 years ago Event Videos

  

  In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director [...]

  DOOH

• Permutive's David Reischer on Edge Computing vs. Cloud Computing

  6 years ago Trader Talk

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: - The challenges of central data processing involved with [...]

  DataTargetingTechnologyTraderTalk TV

• ATS London 2019: Europe's TV Story

  6 years ago Event Videos

  

  The way in which technology, media buying and data is changing the multi-billion dollar TV advertising ecosystem was the subject of this conversation at ATS London 2019. Vincent Flood, editor in chief, Video Ad News led proceedings with insight from [...]

• ATS London 2019: Following the Audience - Why Brand Marketers Need to Invest in Mobile

  6 years ago Event Videos

  

  With the "year of the mobile" becoming more of an ongoing concern rather than a specific annual period, ATS London 2019 saw this discussion on why the time is finally right for brands to invest in mobile environments, and how [...]

  ATS LondonMobile

• DoubleVerify's Andrew Giordano on Connected TV & Fraud

  6 years ago Trader Talk

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector. Giordano discusses: - Areas within CTV [...]

  Ad FraudTraderTalk TVTV

• ATS London 2019: The Holy Trinity of Tech, Content & Data

  6 years ago Event Videos

  

  Michael Rubenstein, President of AppNexus, sits down with ExchangeWire CEO Ciaran O'Kane to discuss the company's acquisition by Xandr, the state of the European market, and how ad tech, media, and telco data, can be intertwined within the region.

  Ad TechATS LondonContentData

• ATS London 2019: Why Digital Audio is Primed to Grab More Ad Spend

  6 years ago Event Videos

  

  The underlying potential with audio advertising and how the format is set to attract further ad dollars in 2020 was discussed in-depth at ATS London 2019, with media and marketing specialist Fiona Davis chairing this discussion with Vicky Foster, commercial [...]

  ATS LondonAudio

• ATS London 2019: In-housing - The New Rules for Service Partners

  6 years ago Event Videos

  

  At ATS London 2019 the various guises of in-housing was discussed at length by Adam Ray, CEO and founder, 59A; Ruth Zohrer, global lead, BBVA, Mindshare; Anoo Mehmi, global digital content strategist, GSK; and Ryan Storrar, SVP, head of media [...]

  AgencyATS London

• ATS London 2019: Industry Problems that Independent Ad Tech can Fix

  6 years ago Event Videos

  

  ExchangeWire head of content Lindsay Rowntree is joined at ATS London 2019 by Dom Joseph, CEO, Captify; Ari Paparo, co-founder and CEO, Beeswax; Maria Flores Portillo, general manager, Amobee; and Brian Fitzpatrick, GM EMEA, IPONWEB, to discuss the prevalent issues [...]

  Ad TechATS London