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ATS London 2019: The Future of the Ad-Funded Model 2.0,
At ATS London 2019, ExchangeWire CEO Ciaran O'Kane was joined by Andrew Casale, president and CEO of Index Exchange, to discuss the future of the ad-funded model, the dichotomy between the anonymous and the authenticated web, and the effect of [...]
ID5's Mathieu Roche Discusses the Identity Challenge
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: - The underlying challenges facing ad tech providers within the [...]
Zeotap's Alex McIlvenny on the ID Conundrum for Brands in the Privacy-First Era
In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: - The challenge for brands in linking offline [...]
Index Exchange's Mike O'Sullivan Discusses Identity Solutions in the Post-ITP Landscape
In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane interviews Mike O'Sullivan, VP, Product, Index Exchange, to discuss identity solutions in the wake of widespread restrictions on the use of third-party cookies. O'Sullivan discusses: - The demise of the third-party cookie, following [...]
Road to ATS Singapore 2019 with Niraj Nagpal, IPONWEB
Road to ATS Singapore 2019 with Niraj Nagpal, Director of Business Development, APAC at IPONWEB. Ahead of ATS Singapore in 3 weeks time, Niraj Nagpal from IPONWEB chats with Jodie Collins about identity management, the importance of PMPs in the APAC [...]
Permutive's Joe Root Discusses ITP & It's Impact on the 3rd Party Cookie
In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane interviews Joe Root, founder, Permutive, to find out the impact Apple's Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem. Root discusses: - Why the 'death of the cookie' doesn't refer [...]
Using Programmatic to Maximise Mobile Revenue
At ATS Berlin in November 2018, ExchangeWire CEO, Ciaran O'Kane was joined by industry experts to discuss the role of programmatic in maximising revenue for mobile publishers. Panellists: – Andrew Buckman, EMEA MD, Sublime – Stephen Lee, Head of Business Development, DECA Games – Alisa Bazyk, Technical Monetisation [...]
InfoSum's Nick Halstead on Publishers Competing with the Duopoly
In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Nick Halstead, founder and CEO, InfoSum, who explains the challenges for publishers to effectively compete with the duopoly, especially in the wake of GDPR. Halstead outlines why and [...]
ATS London 2018: The Application of Blockchain
At ATS London 2018, ExchangeWire CEO, Ciaran O'Kane, led a panel of experts on a discussion of how blockchain can be applied in the digital marketing ecosystem, debating on how it will become more than just another buzzword. Panelists: – Ken Brook, Founder [...]
ATS Singapore 2018: The Brand View of Programmatic
At ATS Singapore 2018, Ranji David, Director – Asia Pacific, Marketing Services, WFA, leads a discussion on how brands are leveraging programmatic in their marketing strategies. A brand perspective on programmatic and it’s strategic value, the role of the agency and tech [...]
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