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TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe
Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. Martin Stockfleth Larsen, Director of Marketing and New Business, and Gustav Mellentin, Co-Founder, Director sat down with ExchangeWire this week [...]
TraderTalk: Adnologies Discusses Its Buy-Side Stack And The Shift To Data-Driven Buying Across Europe
Adnologies is a German-based ad technology solution provider that has ambitious to offer a buy-side alternative to the Google stack across Europe. In this edition of TraderTalk, ExchangeWire's Paul Silver and Ciaran O'Kane speak to Andreas Schwibbe, CEO, Adnologies and [...]
Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends
Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project. Here Whitten discusses the growth of Private Market Places, which has been key part of Rubicon's core offering over the past twenty-four months. The end-to-end stack is also discussed as [...]
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TraderTalk: Brian Fitzpatrick, European Managing Director at Adap.tv, Discusses The High Growth Video Ad Market & Adoption Of Automated Buying In The Channel
Brian Fitzpatrick is European Managing Director at Adap.tv, and a speaker at this year's epic ATS London event. Here Fitzpatrick discusses a number of different themes including the growth of automated buying in the video ad channel, the key differences between [...]
TraderTalk: Brian Fitzpatrick, European Managing Director at Adap.tv, Discusses The High Growth Video Ad Market & Adoption Of Automated Buying In The Channel
Brian Fitzpatrick is European Managing Director at Adap.tv, and a speaker at this year's epic ATS London event. Here Fitzpatrick discusses a number of different themes including the growth of automated buying in the video ad channel, the key differences between [...]
TraderTalk: Mike Shehan, CEO & Founder, SpotXchange, On The Online Video Ad Market, Growth In RTB & The SkipIt Solution
Mike Shehan, is CEO & Founder at SpotXchange. Here he discusses the growth of the online video market, the potential of RTB-enabled video inventory and what the benefits are likely to be for both publishers and advertisers from using the newly [...]
TraderTalk: Mike Shehan, CEO & Founder, SpotXchange, On The Online Video Ad Market, Growth In RTB & The SkipIt Solution
Mike Shehan, is CEO & Founder at SpotXchange. Here he discusses the growth of the online video market, the potential of RTB-enabled video inventory and what the benefits are likely to be for both publishers and advertisers from using the newly [...]
TraderTalk: Thomas Mendrina, Country Manager DACH at AdMeld, Discusses The German Supply-Side & The German Sales House Strategy Around Programmatic Buying
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
TraderTalk: Thomas Mendrina, Country Manager DACH at AdMeld, Discusses The German Supply-Side & The German Sales House Strategy Around Programmatic Buying
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
TraderTalk: Christian Mueller Founder & Managing Director, metrigo GmbH, Speaks About The Buy-Side Opportunity In The German Market
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
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