Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
News Ltd's Jason Barnes Discusses Rubicon Deal In Australia, And The Publisher's Approach To Programmatic Trading
Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]
The Rise Of The Data Driven Market In Russia, And The Key Players To Look Out For In 2013
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]
Ad NetworkAd ServerAgencyDisplayDSPEMEAProgrammaticTargetingTradingTrading Desk
The Fallacy Of Universal Frequency Capping, And How Agency Trading Desks Can Add Value
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]
Ad NetworkAd ServerAdvertiserAgencyAnalyticsBrandingDisplayTradingTrading Desk
Jesh Sukhwani, Managing Director, Xaxis China Discusses Rolling Out Their Solution in the Region
Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite some time now. Part of that planning included in-depth conversations with our GroupM agencies and clients. These conversations made clear that [...]
Effective Measure's James Robertson Discusses The Adoption Of Digital Measurement In The APAC Region & The Company's Evolving Solution
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of digital measurement in the region, its effect on the digital space and the role played by Effective Measure. The pace of [...]
Is it Time For Ad Tech to Abandon its Low Margin Tech Business and Embrace the Media Opportunity?
There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]
Is The Programmatic Upfront Really In The Interests Of Advertisers?
A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article tries to define "programmatic premium" as well as attempting to uncover how it might be executed. The article garnered a [...]
Popular Tradertalks
Latest Posts
-
The Stack: Google Under Fire -
The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg -
Digest: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM; UK & US Seal $42bn Tech Pact -
The Self-Serve Shift Publishers Can’t Afford to Miss -
Digest: Magnite Sues Google; Google to Invest £5bn in UK AI; Australia Won’t Implement Accuracy Threshold for Social Ban Age-Check Tech
Follow ExchangeWire