Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• ATS Stockholm Announces Speakers For The First Data-Driven Advertising Event In The Nordics

  14 years ago News

  

  ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. [...]

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• Stuart Spiteri Discusses His New Role At News Digital Media, And The Opportunities For Regional Publishers

  14 years ago News

  

  Stuart Spiteri is Chief Operating Officer at News Digital Media - and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia's biggest publishers, the challenges/ opportunities [...]

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• The PostView: Is The Feature Ad Tech Vendor Running Out Of Runway?

  14 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. News of the recent Peer 39 exit could well serve as a wakeup call to ad tech land. Some have become more realistic around [...]

  DisplayProgrammatic

• Mobile Ad-Serving Trends: What You Need To Know To Leverage Your Mobile Inventory

  14 years ago News

  

  Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends around mobile ad serving - and what advertisers are looking for in the mobile ad channel. The mobile ad industry is now experiencing colossal growth - sustained [...]

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• Paul Silver Joins ExchangeWire As Chief Strategy Officer

  14 years ago News

  

  ExchangeWire is announcing today that Paul Silver is joining as Chief Strategy Officer. Paul was the Head of Product, AOD, VivaKi Nerve Centre, UK, and has worked in a number of key roles within the online advertising industry over the [...]

  Display

• Euro Round-Up: Peer39 Sells To DG; madvertise Acquires In Turkey; IPA Report Suggests Marketing Budgets Are On The Rise

  14 years ago News

  

  Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering In what appears to be a fire sale, and an ominous sign for the feature-led product companies in the ad tech space, Peer39, a semantic targeting company, announced it [...]

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• Sanoma Media Launches Pan-Euro Automated Trading Platform; Yield & Advertising Manager, Martijn Eindhoven, Gives Overview On New Solution

  14 years ago News

  

  Sanoma Media, a leading pan-European publisher, announced it is rolling out an automated trading platform. Here Yield & Advertising Manager, Martijn Eindhoven, discusses the proposition in more detail, how it will help its third party publisher partners, and why it [...]

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• Sven Rupert Talks About The New Spree7 Operation in Germany, Its Partnership With MediaMath, And The Potential For The New Trading Desk

  14 years ago News

  

  Sven Ruppert is Senior Project Manager at PubliGroupe Ltd. Here he discusses the newly launched Spree7 trading desk in Germany, the partnership with MediaMath and the potential of the new ad trading JV in Germany, including the potential of leveraging [...]

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• MediaScience's Simon Aurik Discusses Trends In The Dutch Market & Why There Is A Need For Specialist Buyers In Data-Driven Display

  14 years ago News

  

  Simon Aurik is Co-Founder at MediaScience. Here he discusses the importance of specialist buyers, trends in the Dutch market, and why third parties like MediaScience can add value. Where does MediaScience sit in the buying chain? Are you trading desk? Demand [...]

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• The PostView: What Role Should Digital Display Play In The Marketing Mix & How Can It Pull Its Weight For Advertisers?

  14 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor, agency and person in the industry has a different view on the role of Digital Display for Digital Marketing. Some believe [...]

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