Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Arun Kumar, Head of Digital Services APAC Mediabrands, On Cadreon, Social & Audience Driven Display & Data As The Key Driver In APAC

  14 years ago News

  

  Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different audience [...]

  Ad NetworkAdvertiserAgencyAPACAustraliaCreativeDataDigital MarketingDisplayExchangeMeasurementMedia SpendMobilePerformanceProgrammaticPublisherTargetingTradingTrading DeskVideo

• Jacob Nizri Discusses The Ybrant Digital Offering, Its Multi-Channel Approach, And The Growth Of Its Business Across Europe

  14 years ago News

  

  Jacob Nizri is President of Ybrant Digital, a global marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its multi-channel approach, and the growth of its business across Europe. Can you give some insight into the Ybrant offering in [...]

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• Sam Watts Discusses Pathfinder, SMG's In-House Attribution Modelling Tool

  14 years ago News

  

  Sam Watts is Associate Director, Data & Analytics at Starcom MediaVest. Here Watts discusses Pathfinder, SMG's in-house attribution modelling tool, the value of the display impression, and moving beyond the last click/ last view metric. Can you give some [...]

  AgencyAnalyticsattributionDisplayTrading

• Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses Launch Of The Microsoft Ad Exchange In Australia And APAC

  14 years ago News

  

  Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out Microsoft Advertising Exchange in APAC over the coming year. Barnett shares real results of [...]

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• Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses Launch Of The Microsoft Ad Exchange In APAC

  14 years ago News

  

  Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year. Barnett shares real results [...]

  Ad NetworkAd ServerAdvertiserAgencyAPACCreativeDataDigital MarketingDisplayExchangeMeasurementMedia SpendMobilePerformanceProgrammaticPublisherSearchSocial MediaTargetingVideo

• Those 5 Big Ad Tech Stories You Might Have Missed This Week

  14 years ago News

  

  1. The Market Is In The Acquiring Mood M&A activity was pretty brisk this week. First ValueClick shelled out $300 million for Dotomi. Mostly because it has some very strong client direct relationships - and ValueClick sees the wisdom [...]

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• Don’t Call Me An Ad Network; I’m Clearly A Holistic-Digital-Marketing-Solution-Provider-Thingy

  14 years ago News

  

  There’s been quite a bit of M&A activity from leading ad networks in recent months. The buys suggest ad nets are looking to broaden their offering. The online display market has become a lot tougher of late with the arrival [...]

  Ad NetworkAgencyDisplayProgrammaticPublisherTrading

• TraderTalk Episode Four: Marco Bertozzi, MD Vivaki EMEA, Talks About The Vivaki Proposition, How It Works Within Publicis, The Role Of AOD, And The Value Of The Agency Trading Desk To Clients

  14 years ago News

  

  Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, [...]

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• Marcus Tan Managing Director APAC Smaato On Mobile Advertising, Exchanges, Monetising Apps & APAC’s Huge Market Potential

  14 years ago News

  

  Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China [...]

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• Bringing The Marketers Into The Conversation: Advertiser CMOs/Marketers Attend ATS London For Free!

  14 years ago News

  

  It is noticeable that much of the debate around the European data-driven display space up until now has lacked real input from digital marketers and CMOs - the real decision makers in the media buying process. Where are the [...]

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