Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Despite Global Variances in Programmatic, We’re All Moving in the Same Direction
We can all agree the programmatic industry has, and will continue, to move at a rapid pace. In fact, programmatic ad spending is expected to take 63% of the digital display market by the end of this year, according to [...]
Header Bidding Will Become the Normal Integration Standard: Q&A with Natrian Maxwell, OpenX
At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding and the road to success through programmatic direct. ExchangeWire caught up with Maxwell after the event to delve into the [...]
The Industry Predicts What 2017 Holds for Programmatic
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
Market Transparency Drives Market Activity: Q&A with Mike Driscoll, CEO, Metamarkets
Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to ExchangeWire, the challenge that faces buyers and sellers (and the channels through which they sell to humans) is one of [...]
2017 Will Be a Year of Action for Brands, Agencies & Technology Providers
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to remind brands of the importance of transparency, and driving this throughout the entire media supply [...]
Ad TechAdvertiserAgencyBrandingDataDigital MarketingMartechTechnology
Placebo Ad Testing Should Be the Basis for Any Display Campaign: Q&A with Nick Reid, UK MD, TubeMogul
Placebo ad testing is often a fundamental, yet staid, element of any campaign optimisation strategy. It's a tried and tested method for determining incremental lift against control groups, yet can often be complicated, costly, and time consuming to set up. [...]
The US is the Most Advanced Market Programmatically, Because of Buying Power
At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of [...]
Time to Shift Programmatic Focus from the Present to the Future
The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up act for something far more predictive and sophisticated, explains Tom Barnett, co-founder, Switch Concepts. Imagine for a minute that you’ve swapped [...]
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