Lindsay Rowntree

Chief Operating Officer

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

• Xaxis EMEA CEO Caspar Schlickum Appointed as CEO of Wunderman APAC

  9 years ago News

  

  Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman as CEO of the APAC region.  Wunderman, the WPP-owned global digital agency, are bringing in Schlickum to oversee their Asia-Pacific operations, [...]

  AgencyAPACAustraliaProgrammaticSkills

• VPAID Isn't Perfect, But It's Solid Technology: Q&A with Andrew Gerhart, COO, AerServ

  9 years ago News

  

  The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players and ad units, as an upgrade to the more basic Video Ad-Serving Template (VAST), but does VPAID still have its [...]

  MobileVideo

• Programmatic Advertising: Just One Very Useful Piece of a Complex Puzzle

  9 years ago News

  

  Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an individual. However, as Tom Blacksell (pictured below), managing director of decision analytics and marketing services, Experian argues, it doesn't necessarily [...]

  DataDigital MarketingProgrammaticTargeting

• Video Advertising is an Untapped Opportunity for B2B Companies

  9 years ago News

  

  Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it's effectiveness in the B2B realms? ExchangeWire speak with Amay Velu (pictured below), head of operations, [...]

  AdvertiserDisplayEnterpriseVideo

• Open RTB Creating Clear Set of Rules for Native: Interview with Sultan Khan, CEO, AdMaxim

  9 years ago News

  

  Higher engagement and retention rates are causing significant growth in the adoption of native advertising formats on mobile, over traditional banner ad formats and technology is evolving to support this continued growth. ExchangeWire speak with Sultan Khan (pictured below), co-founder [...]

  MobileNative

• New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from publisher content; Amazon to open UK data centre despite Brexit; Havas launches global OOH & [...]

  AgencyDataEMEAFacebookLocationMobileTargetingVideo

• Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry

  9 years ago News

  

  Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival of Creativity, ExchangeWire speak with Dan Slivjanovski (pictured below), head of marketing, RhythmOne, who delves into [...]

  Ad BlockingCreative

• Future of Marketing Organisations; State of Automotive Within Premium Video

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in [...]

  Digital MarketingExchangeWire ResearchFacebookGoogleIndustry InfrastructureProgrammaticSocial MediaVideo

• Cutting the Fat: Decision Time for UK Advertisers

  9 years ago News

  

  The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at how they can ensure certain survival in uncertain times. Steve Latham (pictured below), general manager, Encore by Flashtalking, tells ExchangeWire [...]

  AdvertiserDigital MarketingEMEAIndustry InfrastructureMartechUK

• IAB UK Study Calls for Common Sense in Tackling Mobile Ad Blocking

  9 years ago News

  

  The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results, IAB UK have assigned superhero personas to acceptable advertising formats in an attempt to help [...]

  Ad BlockingAdvertiserMobileRegulation