Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact [...]
How Not to Survive the Ad-block-alypse
It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the UK economy; but, with opinions ranging from the logical to the ridiculous, it is apparent that a lack of information and [...]
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising industry from a B2B perspective: ad fraud, viewability, and brand safety. The event, hosted by [...]
Programmatic Audio Advertising Primed for Growth
In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now closed, and the protocol awaiting release, ExchangeWire delved into the pending updates that will be supported with the latest version, [...]
The SMB Digital Challenge: Scaled Activity Without Scaled Budgets
In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One of the core challenges faced by small business marketers in the UK and, indeed, globally, is the lack of budget versus [...]
AdvertiserDigital MarketingDisplayDSPMedia SpendNordicsProgrammaticSME
Why Marketers Need to Be More NASA
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset. Industries as diverse as Finance, Professional Sports, and Healthcare are now recruiting people with data [...]
The Mark of Intelligent Retailing is Customer Understanding Through Data
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure an accurate understanding of customers and inform, not just physical store locations, but also the approach to omnichannel communications. Retail is [...]
Large Rectangular Ads into Round Eyeballs: The Non-standard Ad Format Conundrum
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become a core KPI in the quest to effectively measure campaign effectiveness. However, these milestones are bittersweet for non-standard ad formats, [...]
IAB UK's Latest Report Shows Ad Blocking on the Rise
Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also [...]
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