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TeqBlaze Launches TeqMate AI — A Smart Assistant for Optimised AdOps Workflows
TeqBlaze, an independent ad tech vendor, announces the release of TeqMate AI, the intelligent assistant that streamlines AdOps workflows. By automating routine tasks, TeqMate AI turns hours of manual troubleshooting into instant insights and actionable recommendations. AdOps teams face constant pressure: [...]
Covatic Sense: New Solution Unlocks Individual Addressability & Attribution for Connected TV
Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]
VIOOH Partners With Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, [...]
EscalaX comienza su tercer año de andadura consolidándose en la publicidad programática, con crecimiento y tecnología propia
EscalaX, compañía global de publicidad programática, inicia su tercer año de andadura con un crecimiento sostenido en el mercado, más productos y manteniendo alianzas estratégicas con partners como Human, The Media Trust o Pixalate. Durante estos dos años, la empresa ha [...]
New Regit–Blis Precision Data Partnership Set to Drive EV Adoption & After-Sales Retention
Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour [...]
EscalaX Begins its Third Year, Strengthening its Position in Programmatic Advertising
EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate. Over the past two years, the company has developed [...]
IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition
IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]
OpenX Increases Investment in Global Supply Infrastructure & Publisher Development Personnel
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (14th January, 2026) announced two additions to its publisher development leadership team. Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader [...]
Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK
Reward, a global leader in customer engagement and commerce media, and Experian, the global data and technology company, today (14th January, 2026) announce the integration of Experian Mosaic into Reward’s intelligence and activation solutions. The integration strengthens the depth and breadth [...]
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