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Invibes ouvre la voie à des alternatives de ciblage sans cookies
Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]
IAS Report - The State of Brand Safety in Singapore
Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising. Brand safety remains a priority for marketers across the [...]
Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team
IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director. Loeuille, who has worked in digital marketing for a [...]
Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands
Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [...]
Gil Sommer to Lead Product Functions at OpenX
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [...]
EX.CO Announces New Video Solution for Ad Management Partners
EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (May 22nd, 2024) announced the launch of advanced video content and monetisation solutions designed specifically for ad management partners (also referred to as sales [...]
Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]
Captify Launches Search-a-Like Audience Technology
Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]
57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances
Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing, and lifestyle core to their day-to-day despite financial constraints.Of the 1,004 [...]
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