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Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers
Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]
Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation
goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]
Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets
Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected [...]
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]
Major New Study Reveals Key Trends in CTV Ad Engagement in Europe
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [...]
FreeCast Adds Three FAST Channels from VideoElephant
FreeCast is announcing a new partnership with VideoElephant, one of the world’s largest libraries of premium video content and a leading video solution for channel owners. FreeCast is the low-cost live local and streaming integrated TV solution considered home to [...]
ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024
ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [...]
Link Between Attention & Drivers of Brand Outcomes Revealed in New Research
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [...]
Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation
Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [...]
Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe
Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK and Northern Europe. Previously the head of enterprise sales for curation at Equativ, Haines has been with the company since [...]
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