ExchangeWire PressBox
Articles by ExchangeWire
Clinch's Flight Control Extends Advertising Reach & Personalisation Across Audio Channels
Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory
Teads, the global media platform, has announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now [...]
Seedtag Appoints Kartal Goksel as Chief Technology Officer
Seedtag, the leading global contextual advertising company, announced today (February 7th, 2024) the appointment of Kartal Goksel as the company's chief technology officer (CTO). Goksel brings over two decades of expertise in the ad tech industry to Seedtag, where he [...]
Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform
Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [...]
OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer’s Choice
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 6th, 2024) announced the launch of Impact PMPs turnkey deals, that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading [...]
Dentsu Partners with The GoodNet to Launch Ethical Media Index
Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]
IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta
Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [...]
Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers
In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that [...]
OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 1st, 2024) announced the newest advancement in its suite of cookieless targeting solutions. The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the [...]
Six Nations Rugby & SmartFrame Agree Photography & Image-Streaming Partnership
SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced a new partnership with Six Nations Rugby, the organisation responsible for several major international rugby competitions, including the Guinness Men’s [...]
Popular Tradertalks
Latest Posts
-
The Stack: Advertising’s Next Phase -
Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive -
Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce? -
IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years -
Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson
Follow ExchangeWire