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Viant Expands Carbon Measurement Capabilities with Cedara
Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence Platform Cedara. This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. [...]
Mantis Announces Fiona Salmon as New Managing Director
Mantis, a leading brand safety and contextual advertising solutions provider for publishers, advertisers, and agencies, has announced Fiona Salmon as its new managing director. Starting her role on the 17th of June, Fiona will take responsibility for accelerating growth across [...]
NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence
NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts. Using NumberEight’s AI-powered Behavioural Intelligence with [...]
Onetag Takes the Lead on GARM Sustainability Framework with Cedara Partnership
Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as [...]
NHS Policy Set to Decide 2024 UK Election
The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [...]
Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTV
Teads, the global media platform, has released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the company’s understanding of what consumers read in editorial web environments [...]
Azerion Announces Launch of Habbo Hotel: Origins – A Nostalgic Trip Back to 2005!
Azerion proudly announces the launch of Habbo Hotel: Origins, inviting players to relive the magic of the iconic virtual world as it existed in 2005. This thrilling release marks a major milestone in online gaming history, inviting players to experience [...]
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool
Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides accurate data and insight into how [...]
Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows
Opti Digital, a cutting-edge ad tech platform that helps media publishers maximise their revenue, is intensifying its corporate social responsibility (CSR) strategy by limiting and offsetting its environmental impact. This initiative underscores the company's commitment to sustainability and responsible business [...]
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