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Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]
DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]
Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements
Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer. With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to [...]
Adelaide Partners with Unwind Media to Enhance Media Quality Standards
Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, [...]
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed well-known industry name, John Rankin as its Chief Revenue Officer. John brings decades of experience from both game studios and the [...]
Global Sustaintech Platform IMPACT+ Hires Former Spirable Sales Manager Sam Frost
IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern [...]
Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative
Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [...]
Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder
Zeotap, the enterprise customer data solutions provider, is proud to announce a significant addition to its panel of strategic advisors and shareholders. Jean Louis Delamarre, an acclaimed leader in the world of retail and brand building, joins Zeotap to lend [...]
Nexxen & TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 8th, 2024) announced the expansion of its strategic partnership with TCL FFALCON (“TCL”), a global leading internet and AI×IoT service platform. This expansion [...]
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