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Articles by ExchangeWire

• Kevel Certified as a Most Loved Workplace

  2 years ago News

  

  Kevel has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI). Most Loved Workplace (MLW) validation provides the most comprehensive look at workplace sentiment for organisations today. “Kevel’s driving philosophy regarding the [...]

  CertificationecommerceRetail Media

• Zeotap Advances in the Telco Industry with Strategic Business Initiatives

  2 years ago News

  

  Zeotap, the European enterprise customer data solutions provider, is rapidly emerging as a cornerstone in the telecommunications industry through strategic initiatives. By securing deals with major telecom giants like Virgin Media O2, Sky, and TIM, Zeotap has expanded its market [...]

  BrandsOmnichannelTelco

• Connatix Promotes Dor Leitman to Chief Technology Officer

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to chief technology officer (CTO), ensuring continuous elevation of [...]

  AdvertiserAppointmentPublisherVideo

• MINT annonce la nomination d’Eric Duchamp, ex-Procter & Gamble et WPP, au poste de Senior Growth Advisor pour poursuivre l’accélération de sa croissance mondiale   

  2 years ago News

  

  MINT, société internationale de solutions logicielles d’entreprise qui révolutionnent la gestion et l’optimisation des investissements publicitaires digitaux (Advertising Resource Management), a annoncé aujourd’hui une croissance record pour 2023 avec une hausse de 40 % de son chiffre d’affaires et une [...]

  AIApp Store OptimisationAppointmentRevenueSaaS

• Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

  2 years ago News

  

  Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive [...]

  AddressabilityCreativeCuration

• Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase

  2 years ago News

  

  Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [...]

  Ad TechAppointmentRevenue

• DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers

  2 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to [...]

  Brand SafetyBrand SuitabilityPartnershipTikTok

• Permutive Announces Strategic European Hires

  2 years ago News

  

  Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins [...]

  HiresPublisherRevenue

• IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans

  2 years ago News

  

  Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.  The company’s new Creative [...]

  EnvironmentalMediaVideo

• Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community

  2 years ago News

  

  TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]

  Ad TechPartnershipProgrammaticTechnology