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AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer
AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer. Liow, previously the company's senior vice president of revenue & growth, will [...]
Yahoo Academy Announces Class of 2024
Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme. Now in its 13th year, the Yahoo Academy has a stellar track record as [...]
Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation
IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]
OpenX Promotes Mitchell Greenway to Managing Director, APAC
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [...]
Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor
Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. A leading figure within the ad industry for more than 35 years, Sutherland will take an active role in DAIVID’s advisory board, where his [...]
Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube
Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns [...]
PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages [...]
impact.com Names Nikolai Lundstrøm Brink as Country Manager Denmark
impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as country manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to become the [...]
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers
Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]
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