ExchangeWire PressBox
Articles by ExchangeWire
IAB Europe Releases European Common Commitment for Sustainable Digital Advertising
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe. The Commitment demonstrates the need [...]
Bidstack Revs Up In-Game Advertising with Leading Mobile Racing Studios
Bidstack, the technology company pioneering intrinsic in-game advertising, celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd. Bidstack's technology [...]
AI Paid Search Experts, Brightbid Joins Forces With Nasdaq Listed Group Speqta
BrightBid, the AI-driven paid search advertising company with a strong presence in the UK, Sweden, Norway, and Denmark has joined forces with Speqta, a holding group listed on Nasdaq First North Premier Growth Market, in a share deal currently worth [...]
VIOOH Launches New Real-Time Platform Alongside Suite of Premium Features
Today, (June 7th, 2023) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic [...]
ArcSpan Launches Next-Gen DMP for First-Party Publisher Monetisation
ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]
Amplified Intelligence Launches Attention-Adjusted® Reach Curves to Elevate Reach-Based Planning
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]
MediaMath Partners with Confiant to Ensure Ad Quality & Security
One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of consumers, MediaMath, a leading demand-side platform (DSP), has selected [...]
Vistar Media Announces New Partnership with Adsquare to Drive Innovation in Programmatic OOH
Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare, a renowned Location Intelligence Platform. This partnership provides Vistar’s clients with advanced audience targeting capabilities to further enhance sophisticated programmatic [...]
InMobi Survey Reveals - Customer Loyalty Rises for National Brand & Private Label
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its Q1 2023 survey on the evolving consumer preferences and trends within the consumer-packaged goods (CPG) industry and found that health [...]
Scibids AI Generates $2.5m (£2.1m) in Media Efficiencies for PokerStars
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]
Popular Tradertalks
Latest Posts
-
The Measurement Blind Spot -
Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO Successor -
Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For -
Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs -
Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
Follow ExchangeWire