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ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions
ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]
Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022
Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]
Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues
Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3
Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in order to create [...]
Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising
Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]
Captify to Track Environmental Impact of Online Ads Following Global Partnership with Good-Loop
Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns. The new [...]
InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new chief technology officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience [...]
goTom & SpringServe Collaborate to Make CTV & OTT Video Campaigns More Efficient
goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [...]
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