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Hubvisor & Media.Figaro Partner to Launch DIRECT DEAL
Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility. Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]
DoubleVerify Launches DV Campaign Automator for Google Campaign Manager 360
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]
Adelaide Partners With Magnite, PubMatic & Other SSPs to Launch the Industry’s First High Attention Marketplaces Worldwide
Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]
Mint Cresce Ancora Con Numeri Da Record & Conferma Lo Stesso Trend Anche Per Il 2023
MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]
Connatix Names Mike Caprio SVP & GM of Americas
Connatix, the leading video technology company for premium publishers and advertisers, announced the appointment of Mike Caprio as SVP and GM of the Americas. In this role, Caprio will be responsible for driving the adoption of Connatix’s innovative video technology [...]
Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day
Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]
Tombras Selects Clinch as Primary Ad Serving & Omnichannel DCO Partner
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 8th, 2023) announced that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]
Adnami Appoints Sophie Spencer as UK Agency Sales Director
Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats. Formerly head of agency [...]
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