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Adsquare & Scoota Expand Partnership
Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]
Adelaide Metrics & Sharethrough Partner to Offer Attention-Based Curated Inventory
Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory. This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads [...]
Digiseg Appoints Monetisation Veteran to Lead Publisher Sales
Digiseg, the global leader in privacy-first household demographic data, has appointed Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark. With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]
NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market
NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]
Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]
Winkel Media selecciona a Hivestack como socio de la plataforma del lado de la oferta para publicidad programática digital fuera del hogar
Hivestack, la empresa de tecnología de publicidad digital exterior programática (DOOH) líder a nivel mundial, anunció hoy (Marzo 3rd, 2023) su asociación con Winkel Media, la primera red de análisis de datos y medios digitales inteligentes de América Latina, con [...]
Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]
DoubleVerify Partners With Samsung Ads Europe to Extend Media Quality Verification
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]
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