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Brian Lesser entra a far parte del Consiglio di Amministrazione di Ogury
Ogury, leader mondiale del personified advertising, ha annunciato l’ingresso di Brian Lesser nel Consiglio di Amministrazione. Esperto di lungo corso, Lesser è conosciuto nel settore del media e della pubblicità grazie alle importanti posizioni dirigenziali ricoperte in WPP, GroupM e [...]
Brian Lesser Joins Ogury's Board of Directors
Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its board of directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T. Currently, Lesser serves [...]
VIOOH & FRAMEN Unite to Unleash the Power of Digital Out-of-Home Advertising
Today, (June 13th, 2023) FRAMEN, the leading content distribution platform for screens in semi-public spaces, is thrilled to announce a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP). This collaboration will provide advertisers with [...]
Valiuz Expands its Retail Media Data Activation Strategies with Equativ’s Programmatic Technology Platform
Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan...), has chosen Equativ, the leading independent programmatic advertising platform, as its exclusive technological partner to operate its audience [...]
Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers
Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]
Novatiq Announces Conclusion of £11m Funding Round
Today (June 13th, 2023) Novatiq, the telco-verified digital identity platform, announced it has concluded a funding round of £11m, including a £2.6m investment from Intent HQ, the privacy-first AI customer analytics and personalisation platform. The two companies are forming a [...]
OnAudience Partners with FirstPartyCapital to Accelerate Ad Tech Innovation
OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. As part of FPC’s growing investment [...]
Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns
Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health & Beauty, the No.1 Health & Beauty Retailer in Singapore, which exceeded the country’s benchmark via IAS holistic media quality [...]
ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions
ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]
Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022
Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]
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