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Brand Metrics Bolsters Client Services Team as Brand Lift Measurement Booms
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [...]
AlgoriX Joins IAB Europe's Transparency & Consent Framework
AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]
Regital & Skyrise Intelligence Complete Merger & Will Be Known as Skyrise With Effect From Today
The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world. The merger will introduce Skyrise as the lead brand and will [...]
JCDecaux UK Upgrades Two Iconic West London Towers to Provide Brands with Enhanced Sustainable DOOH Opportunities
As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]
fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh
fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]
Scibids Bolsters Rapid Growth with Appointment of New Senior Sales Director
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announced the appointment of Mark Dunckley as senior sales director. Mark will be responsible for establishing strategic partnerships with key brands, expanding awareness of Scibids’ unique market offerings and [...]
Better Understand the Impact of Digital Out of Home with New Visit Attribution from Taptap Digital
Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]
Comprende mejor el impacto de la tecnología digital en exteriores con la nueva atribución de visitas de Taptap Digital
Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas digitales en exteriores (DOOH) como apoyo a su ya sólida solución DOOH utilizada por marcas globales como Dior, Adidas, Dyson [...]
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [...]
Permutive Announces Four Key Executive Hires
Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles: Kim Castelda joins as chief people officer, Chloe Grutchfield as general manager of publishers, Sean King as vice president of engineering, and [...]
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