ExchangeWire PressBox
Articles by ExchangeWire
Anzu, Eskimi & Hot Wheels Launch Intrinsic In-Game Advertising Which Drives Success For Hot Wheels
The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]
Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia
Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA). Joining Broadsign [...]
DoubleVerify Appoints Four Commercial Hires to Spearhead Growth Across EMEA
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]
EMPIRE Partners with Anzu to Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”. Kizz Daniel became synonymous with [...]
Bidstack Launches Dedicated Sports Division and Signs Multi-Year Deal with SimWin Sports
Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports - a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. [...]
Evorra Grows to Over 145 Million Compliant, Addressable Audiences
Evorra, the simplest-to-use next-generation SaaS marketplace for brands and agencies, has reached another milestone with over 145 million compliant and addressable audiences going live on its platform this week. “We have been working hand-in-hand with some of the world's largest brands [...]
Introducing MarigoldTM: The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty
Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand. Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]
Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts that Pose Risks for Publishers and Brands
Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [...]
83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads - Teads
Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [...]
Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App -
From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends -
The Stack: Big Tech Reckoning -
From Insight to Action: Rethinking Media Planning in the Age of AI Agents -
'Influence isn’t driven by how loud you are, but by how available you are.': Omicom Media Singapore’s Chloe Neo and Daniel Henriksen
Follow ExchangeWire