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Verve Group Releases Proprietary On-Device Audience Activation Technology
Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]
Hivestack Appoints Aileen Ku as General Manager, China
Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as general manager, China, based in Shanghai. Reporting to Troy Yang, managing director, North Asia, Ku will be responsible for [...]
Lifesight joins HERE Marketplace to offer global mobility data
Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]
Novatiq Announce Prebid Integration
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem. Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]
Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]
Verve Group and GeoEdge Partner to Secure a Clean Advertising Ecosystem
Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a global ad security provider, today announced their partnership to expand ad quality protection and provide publishers with an advanced machine learning solution to combat malicious advertising. The use of digital advertising [...]
Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit
Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD Xiao Lin said: “If the cookieless future was a Tik Tok dance, we’d be dancing right now and at least [...]
As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments [...]
Admixer Releases White-Label RTB Stack for Programmatic Ads Trading
Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its [...]
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