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MGID Introduces Contextual Intelligence for Native Advertising: A Privacy-First Targeting Solution for the Post-Cookie Era
MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s portfolio of thousands of publishers in the most relevant and appropriate environment, with [...]
TheViewPoint Premiers a CTV Webinar Series
TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise in inventory monetisation, present successful cases of demand optimisation, and discuss the key problems faced by CTV/OTT publishers and advertisers. The [...]
Xandr and HUMAN (Formerly White Ops) Expand Protection Against Sophisticated Bot Attacks and Fraud
Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, today announced an expansion to HUMAN’s existing pre-bid bot protection within the Xandr platform. This partnership will provide an additional layer of [...]
Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers
Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms. LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, [...]
Seedtag To Offer Brands Precise Contextual Advertising During Euro 2020
Seedtag, the leader in contextual advertising in EMEA and LATAM, provides its full stack advertising platform to advertisers during the Euro 2020. Its technology enables advertisers to serve ads on relevant articles, on a large amount of partner media, offering [...]
Channel Factory Launches The Conscious Project to Address Inherent Bias in Advertising and to Create a Better Video Ecosystem
In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced [...]
Pladway and Broadsign Agreement: Reach Inventory Now Available on Pladway for Next-Gen Programmatic Out Of Home
Pladway, the programmatic advertising platform of Voilàp Holding, today announced a major agreement with Broadsign, the leading international platform for digital out of home (DOOH) solutions with the broadest global coverage available today in 82 countries reaching a total of [...]
VlogBox Launches Yeet! TV and Yeet!Kids TV for Engrossing Video Content
VlogBox, a leading CTV app development and monetisation platform uniting a large number of OTT channels under one roof, has launched its own channels - Yeet! TV and Yeet!Kids TV - for the distribution and promotion of engaging video content. VlogBox [...]
Picnic Media Offers Self-Service Ads With Launch Of Studio Platform
The Social Display Ad Marketplace debuts creative platform for premium social display ads in alliance with international publishers Picnic Media, The Social Display Ad Marketplace, is putting the power of its social display advertising directly in the hands of publishers with [...]
Digital MarketingProduct LaunchProgrammaticPublisherSocial Display
Verve Group Acquires Beemray, Spearheading Contextual Targeting Globally
Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland. Verve Group, a privacy-first omnichannel ad platform, is part of Media and Games Invest, and consolidates MGI's media [...]
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