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Channel Factory Expands Female Leadership Bench With Three Key Roles
Channel Factory, the global brand suitability and ad performance platform for YouTube has appointed three key female leaders to oversee product operations, EMEA marketing efforts and business growth. Channel Factory continues to expand its global footprint with a growth mindset [...]
Le Groupe Figaro Chooses 1plusX's Marketing Intelligence Platform to Bolster the Value of its Data
Le Groupe Figaro, the media conglomerate behind Le Figaro, France's largest and most respected national newspaper, has announced today it has chosen leading marketing intelligence platform 1plusX to help with the publisher’s current challenges related to building and monetising its [...]
Xandr Launches New Guide Exploring the Future of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies. As [...]
Ogury Accélère son Développement avec de Nouveaux Éditeurs Premium sur Web Mobile
Ogury, le spécialiste du brand advertising sur mobile, annonce un fort engouement pour sa solution destinée aux éditeurs sur web mobile. Ce développement fait suite à six années de croissance significative dans l’environnement applicatif, à travers une intégration au sein [...]
Ogury Conquista gli Editori Premium nel Mobile Web
Ogury, tra i leader mondiali nel mobile brand advertising, conquista gli editori con la sua soluzione dedicata al mobile web presentata a inizio 2021 e annuncia il proprio impegno nel continuare a rafforzare il portafoglio attraverso partnership mirate con partner [...]
Anuncio de Seminario Web - Demistificando el ad Refresh: Cómo Obtener Más Ingresos con la Actualización de Anuncios sin Dañar su Inventario
Pubstack organiza el evento online ‘‘Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory" En su continua búsqueda de más ingresos por publicidad, los editores han probado muchas técnicas, ya sea aumentando el número de [...]
Annuncio Webinar - Sfatare I Falsi Miti Sull’Ad Refresh: Come Generare Più Ricavi Pubblicitari Grazie al Refresh Senza Danneggiare l’Ad Inventory
Pubstack organizza l'evento online ‘‘Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory". Gli editori testano continuamente diverse tecniche per generare ricavi pubblicitari supplementari. Ad esempio aumentando il numero di ad units in pagina, o [...]
Tradeswell Announces Criteo Integration to Boost Brands’ Presence on Retail Media Marketplaces
As summer heats up and millions of consumers flock to online marketplaces for their must-have products (e.g., sunscreen, grill accessories) the urgency to capture their attention in search results is at an all-time high. To help ecommerce brands reach and [...]
New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting
With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around driving high-performing marketing plans and demand more advanced first-party data solutions in market, according to a new research report from [...]
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