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Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager
Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally. Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]
CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign
Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021. The campaign will feature CoppaFeel!’s standout [...]
GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation
GumGum, a global technology and media company specialising in contextual intelligence, today announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation. As misinformation continues to rise, advertisers are more [...]
IAS Launches First Manga Series on Ad Verification for Japanese Marketers
Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!” Although awareness of ad verification as a solution [...]
Zeotap Launch Predictive Audiences to Empower Marketers with Machine Learning
Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]
Zefr Launches Brand Suitability Suite for Video, Enabling Brands to Apply GARM’s Responsible Media Framework Across Video Platforms Without Keyword Overblocking
Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software that enables brands and agencies to apply the industry-leading GARM framework to their video advertising. The self-service product will be [...]
Eyeota and IIluma Technology Partner to deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem
Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual audience expansion tools to a post-cookie ecosystem. This partnership will provide an entirely unique way for advertisers to reach their [...]
Primis Launch Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry
Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. The state of transparency in ad tech has categorically [...]
Total Media Solutions Choose Pixalate to Enhance Ad Fraud Verification
Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, today announces a business relationship with Pixalate, the global ad fraud intelligence and marketing compliance platform. The collaboration enables Total [...]
Taboola Teams Up with Oracle Moat to Introduce Video Measurement Offering, Giving Advertisers Complete Transparency into Campaign Performance
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working [...]
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