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Epom Launches Its Exciting DSP 4.10: Updates Include Analytics Changes, New Permissions Options & More
Epom is a leading ad tech company that has designed a family of products for meaningful advertising. Its products focus on creating cost-effective and easy to use solutions for ad serving and ad management. The flagship product in its currently [...]
Captify Primes for Next Phase of Explosive Growth, With a Majority Investment from PE Firm SFW Capital Partners
Captify, the Search Intelligence Platform for the open web, today announced that SFW Capital Partners, a leading US-based private equity firm focused on information and data-centric software businesses, has entered into a definitive agreement to take the majority investment in [...]
Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange
Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]
Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games
RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for [...]
Microsoft Renews Global Contract with Xandr
Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes [...]
Sharethrough Launches Dynamic Video Captions to Maximise Comprehension for Programmatic Video Ads
Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video captions for video ads to elevate user experience, optimise ad recall and increase ad engagement. Recent research from Sharethrough shows that 75% of mobile users keep their phone [...]
Impact Announces $150m Funding at a $1.5bn Valuation to Accelerate Global Growth and Power Productive Partnerships
Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150m (£108.4m) in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings [...]
Seedtag’s Computer Vision Capabilities Boost Olympics Brand Sponsorships Within Digital Environment
Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect sports and help advertisers harness the power of visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s [...]
Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships
Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]
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