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Pubstack Partner with Didomi to Produce “The Guide to Maximising Monetisation while Respecting User Choice”
Pubstack, in partnership with Didomi, conducted analysis to understand how to best monetise the no-consent inventory. After two webinars in English and German on this topic, Pubstack has produced a free guide: “The Guide to Maximising Monetisation while Respecting User Choice”. [...]
In an ANZ Market First, dentsu Partners with IAS to Adopt Total Visibility for Programmatic Buying
Integral Ad Science (IAS), a global leader in digital ad verification, and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media [...]
Following Their Merger, District M & Sharethrough Will Now Operate Under Sharethrough as the Company Name Going Forward
District M & Sharethrough announced their intention to merge on February 9, 2021. With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today. Additionally, Sharethrough benefits from a complete [...]
Pubstack Kündigt Webinar an, um Publishern zu Helfen, ihre Umsätze mit Analytics zu Steigern
Pubstack veranstaltet das Online-Event `How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. In den letzten Jahren hat sich Ad-Tech zu einem komplexen Umfeld entwickelt, in der Publisher zunehmend mit dem Tagesgeschäft beschäftigt sind und darum kämpfen, [...]
Affilired Announce Strategic Alliance with Impact to Enable and Accelerate Global Partnership Opportunities
Affilired, a performance marketing agency specialising in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its [...]
Stuart Keith Joins IRIS.TV as Vice President of Publisher Partnerships, EMEA
IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as vice president of publisher partnerships for the EMEA region. Stuart brings over 19 years of experience across the tech, media and telco industries, and is responsible [...]
Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report
ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising. ID5 surveyed 133 digital advertising professionals through October and November 2020 [...]
Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Via Xaxis Creative Studios
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each [...]
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