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Global Digital Out-of-Home Marketplace Launches in France
Leading global digital out-of-home marketplace VIOOH, has announced its expansion into the French market, partnering with JCDecaux France to enable its premium digital inventory to be traded programmatically. VIOOH now connects advertising buyers and sellers in a premium marketplace, making [...]
AlgoriX’s New Dashboard Gives Publishers Better Control Over Their Ad Monetisation
Staying true to the company’s promise to provide publishers everything they need for app monetisation success, AlgoriX has designed a whole new dashboard with improved usability and increased transparency in mind. Understanding how data is the driving force to success, [...]
Passendo Expands North American Presence With JTG Ventures Partnership
Passendo, the leading European in-email ad serving platform, has announced an expansion into the North American market, partnering with JTG Ventures, a US-based digital media consultancy. JTG will operate as an integrated business development team, leveraging existing relationships and resources to [...]
Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry
Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take [...]
Douglas Expands Onsite Advertising Offering with Criteo Retail Media
Douglas expands its retail media offering in online retail with new advertising formats for brand and product advertising. The new advertising options enable brands to target interested customers on Europe’s leading premium beauty platform early on in their product search [...]
White Bullet Partners with Peer39 to Help Defund Online Piracy
Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers [...]
Adsquare and Teralytics Partner to Help Brands Understand Where Their Customers Are
Adsquare, the global audience and location intelligence company, is announcing a partnership with Teralytics, to empower marketers to intelligently leverage human mobility insights for OOH planning and programmatic DOOH activation in Germany. Teralytics enables decisions based on the most accurate, inclusive [...]
Ashwini Karandikar Appointed to Eyeota Board of Directors
Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognised entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s board of directors. A widely-recognised agency innovator, [...]
Verizon Media Expands and Strengthens its Global In-Game Advertising Opportunities with Anzu
Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]
Cavai Appoints Matt Gauthier as Sales Director for US Division
Cavai, the leading conversational advertising cloud, today announces the appointment of Matt Gauthier as sales director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a [...]
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