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Verizon Media Expands and Strengthens its Global In-Game Advertising Opportunities with Anzu
Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]
Cavai Appoints Matt Gauthier as Sales Director for US Division
Cavai, the leading conversational advertising cloud, today announces the appointment of Matt Gauthier as sales director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a [...]
Magnite Announces Executive Leadership Team Following SpotX Acquisition
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced changes to its executive leadership team, effective July 1. These are the company’s first major steps towards integrating its recent acquisition of CTV leader SpotX, and will strengthen its ability [...]
Clear Channel Europe and Broadsign Extend Partnership to Transform the DOOH Sales Experience
Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. The collaboration aligns with CCE’s strategic plans to [...]
BBC Global News Chooses Taboola as its Exclusive Content Recommendations Provider
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new deal with BBC Global News, the home of the BBC’s award-winning commercial international news, sport and features content, in which [...]
Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World
Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform and Smart will integrate Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable solution for [...]
Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices
VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]
mediarithmics Partners with InfoSum to Offer Future-Proof Advertising products
mediarithmics, a leader in marketing technology, that provides advanced brands and media players a best-in-class data marketing cloud, has partnered with InfoSum, the world’s leading data collaboration platform, to bring alternative, privacy compliant connectivity solutions to global advertiser and broadcaster [...]
Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-Proof Targeting Categories
Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in [...]
Brand SafetyContextualFirst-Party DataProduct LaunchTargeting
Admixer Launch an End-to-End Identity Solution to Help Publishers and Advertisers in their Region
Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands, and publishers stay competitive and keep their audiences targetable and addressable after the 3P identifiers are blocked in 2022. Admixer ID [...]
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