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Articles by ExchangeWire

• Magnite Acquires SpringServe, a Leader in CTV Ad Serving Technology

  5 years ago News

  

  Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]

  AcquisitionAd ServerCTVM&A

• tmwi works on creative and highly targeted campaign for The Royal Mint

  5 years ago News

  

  Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]

  AgencyCampaignTargeting

• Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

  5 years ago News

  

  Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]

  AcquisitionCTVM&AVideo

• Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect

  5 years ago News

  

  Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows [...]

  ContextualVideo

• Taboola Begins Trading on Nasdaq Under Symbol “TBLA”

  5 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.” Taboola joins Nasdaq at [...]

  IPOM&ANative

• Merkle Promotes Niyi Duro-Emanuel to SVP UK Strategy Team Lead

  5 years ago News

  

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has promoted Niyi Duro-Emanuel to the newly created role of practice lead of the UK Strategy team to drive client progress and transformation. In this new role, [...]

  HiresUK

• Eyeota Launches ID Agnostic Resolution Eyeota Translate

  5 years ago News

  

  Eyeota, the leading data partner to global enterprises, today launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate. As a provider of global data solutions, Eyeota has always operated [...]

  CookielessData

• Inskin Media Hires Anna Forbes as Chief Operating Officer

  5 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key appointment as it continues its global expansion, with Anna Forbes appointed as Chief Operating Officer. Anna will be responsible for the smooth running of the business [...]

  Ad TechHires

• Kids’ Edutainment Channel NuNu TV Raises CTV revenue by 50%

  5 years ago News

  

  Children's edutainment channel NuNu TV (Sprout Studios) has increased its CTV revenue by over 50% following a partnership brokered with video monetisation and distribution company VlogBox in 2020. In the ultra-competitive world of CTV, video makers have to put more effort [...]

  AVODCTVPartnershipStreaming

• IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory

  5 years ago News

  

  IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. [...]

  ContextualCTVVideo