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Sublime extends its range of video advertising solutions to offer users a truly tailored video experience
Sublime, a creative solutions specialist, has today announced it has expanded its video capabilities with the launch of InVideo advertising solutions, in partnership with Adways, a multi award-winning interactive video company. InVideo is a new ad solution to increase brand reach [...]
IAB Europe Releases a Buyer’s Guide to Digital Audio
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates [...]
Adform Sets New Standard for Transparency & Efficiency with Independent PwC Review of Adform FLOW Platform
In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital [...]
Zefr Joins the IRIS.TV Contextual Video Marketplace
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by IRIS.TV’s Contextual Video Marketplace Zefr, the leading contextual data platform for brands and agencies, [...]
Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America
Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced that they are expanding sales and operations to several countries in Latin America including Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the [...]
Xandr Partners with Realytics to Enable Linear TV campaign Buying
Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, today announced a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform. Advertisers are looking for simplification between TV and digital [...]
ID5 Launches INSIDE: The Universal ID Distribution Partnership Programme
ID5, the independent identity solution for digital advertising, announces the launch of Inside, a partnership programme built to support their distribution partners and to increase the reach of ID5’s cookie-less advertising user ID. Since its launch in 2017, ID5’s mission has [...]
tmwi Appoints Digital Marketing Expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined at the start of November and has embedded swiftly into the agency’s key MG team. Most recently Client [...]
VDX.tv Wins at the 2020 Effective Mobile Marketing Awards
VDx.tv, a global advertising technology company, that delivers video-driven experiences across desktop, mobile and OTT, announced it has been recognised as winner at the Effective Mobile Marketing Awards in the Most Effective Integrated Campaign category, for its full video-driven experience [...]
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