ExchangeWire PressBox
Articles by ExchangeWire
Adverty is Granted Second US Patent for In-Game Ad Viewability Technology
Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a [...]
Adnami Strengthens Management Team with Senior Hires as it Continues Expansion
Following massive growth and a recent seven-figure sum of investment, the Danish-based ad tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has strengthened its management team with the hire of Carl Söderblom as VP Operations and Business Development [...]
Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.
Verve Group, a global brand performance ad platform, today announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, [...]
Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP
Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]
Roku Rescues Quibi's Content; CMA Investigates Google's Privacy Sandbox
In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app. Roku buys rights to [...]
Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020
In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%. Twitter builds [...]
Viacom Inks Hulu+ Live TV Carriage Deal; Influencer Impact Growing
In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]
Popular Tradertalks
Latest Posts
-
Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition SPUR -
Why Agentic Advertising Execution Demands Commercial Controls -
Has OOH Become One of Ad Tech's Hottest Categories? -
Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division -
The Stack: Media Consolidation Moves
Follow ExchangeWire