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Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership
Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]
Unruly and Publica Partner to Enhance Ad Pod Monetisation and Provide Automated Deal Management Tools for CTV/OTT Publishers
Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetisation and automated deal management tools. CTV ad spend is expected to reach $10bn by 2021 [...]
Amadeus and Xandr Join Forces to Optimise Travel Advertising
As the travel industry look towards recovery from COVID-19, ensuring travellers receive relevant and appropriate ads to spark inspiration and regain trust for people to travel again is going to be key. With this in mind, Amadeus is joining forces with [...]
Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination
Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, and BritePool, the leading, global identity resolution company for the emerging [...]
Cavai Launches Ground-Breaking Conversational ‘Avatar’ for Havas Media and Michelin
Cavai, the leading conversational advertising cloud, has developed an innovative ‘Avatar’ format for its client Havas Media NL and French multinational tyre manufacturer, Michelin. It leverages the Michelin Man, the official mascot of the tyre company – a figure consisting [...]
Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be [...]
Allianz für Brand Safety: Meetrics und NewsGuard Starten Innovative Partnerschaft
Auch in Deutschland und Europa gewinnt das Thema Brand Safety für die Werbebranche immer weiter an Bedeutung. Insbesondere bei Online-Kampagnen bleibt für Werbetreibende oft intransparent, in welchen Umfeldern ihre Anzeigen geschaltet werden und ob diese für ihre Marke überhaupt geeignet [...]
Guaranteeing Brand Safety: Meetrics & NewsGuard Announce Innovative Partnership
Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands often lack the ability to control where on the internet their ads appear — and the necessary background information to [...]
Allroll Launches a Self-Serve Offering for Roku Channel Owners
Allroll, an innovative ad tech company that helps Roku content creators grow their channels, announces a self-serve offering available on its marketing platform. With the self-serve option, increasing the Roku channels' exposure will become even more cost-effective, fast, and hassle-free. [...]
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