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Alibaba Faces Antitrust Probe; Facebook and Google Allegedly Formed "Secret Pact"
In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys general suit against Google and Facebook asserts that the firms formed an alliance to fend off antitrust probes; and November [...]
Bidstack Partners with Codemasters® to Drive Hands, Face, Space Messaging in DiRT Rally 2.0™ and GRID®
Codemasters® today partnered with Bidstack and the government to promote the ‘Hands, Face, Space’ health messaging in DiRT Rally 2.0™ and GRID®. The messaging is part of the Government’s efforts to get the essential messaging into more homes during the Christmas period, and remind [...]
Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World
Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent [...]
Allroll Introduces Attriboost, Attribution and Analytical Software for OTT Channel Owners
Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels. Attriboost was created to help marketers and developers define, track, [...]
La video piattaforma ShowHeroes fonda la holding ShowHeroes Group
Showheroes SE, tra i player leader in Europa, piattaforma indipendente per publishers e advertisers, annuncia la costituzione di Showheroes Group. Sotto la nuova holding, ci saranno 6 divisioni di business con servizi e attività ben definiti e verranno integrate Streamads (Paesi [...]
Nace ShowHeroes Group como unión de las unidades de negocio y empresas adquiridas por ShowHeroes
ShowHeroes SE, líder independiente europeo de vídeo para editores y marcas, anuncia el lanzamiento de ShowHeroes Group. Desde hoy, la nueva entidad ShowHeroes Group, será el paraguas del grupo más innovador en ad tech y medios especializado en video de [...]
ShowHeroes, leader européen de la vidéo digitale, crée ShowHeroes Group et annonce l’acquisition de l’Italien Viralize
ShowHeroes, leader européen indépendant de solutions vidéo digitales pour les éditeurs et annonceurs, crée la marque ombrelle ShowHeroes Group. La nouvelle entité regroupe six marques et solutions. Parmi les dernières acquisitions du groupe figure l’Italien Viralize, leader de la publicité [...]
Peer39 Launches Advanced Brand Suitability Targeting Controls
Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernise their own suitability targeting standards for programmatic ad buys. For the very first time, brands can [...]
Video platform ShowHeroes introduces new umbrella brand ShowHeroes Group
ShowHeroes SE, Europe's leading, independent video platform for publishers and advertisers, is launching the ShowHeroes Group. With the new umbrella brand, the company is bundling its six different business sectors and integrating the companies Streamads (Netherlands) and Viralize (Italy), which both [...]
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