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Video-Plattform ShowHeroes gründet neue Dachmarke ShowHeroes Group
ShowHeroes SE, Europas führende, unabhängige Video-Plattform für Publisher und Werbetreibende, ruft die ShowHeroes Group ins Leben. Mit der neuen Dachmarke bündelt das Unternehmen seine sechs verschiedenen Geschäftszweige und integriert die in 2020 neu erworbenen Unternehmen Streamads (Niederlande) und Viralize (Italien). Das [...]
Adverity is No.1 in 2021 G2 Winter Report for Big Data Integration Platform
Adverity, a leading marketing data intelligence platform, has ranked number one in the Momentum Grid Report for Big Data Integration in the G2 Winter 2021 Report. It also continues to be recognised as a momentum leader across four other categories [...]
Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global
Picnic, the Social Display Ad Marketplace, is putting the power of its premium social-style advertising directly in the hands of publishers with the launch of its self-service Picnic Studio tool, which enables media owners to design and create custom ads [...]
Texas Sues Google Over Auction Rigging; ACCC Takes Facebook to Court for 'Misleading' Ads
In today's ExchangeWire news digest: the attorney general of Texas sues Google, accusing the search leader of conspiring with Facebook to fix header bidding auctions; Facebook is sued by the ACCC for allegedly misleading users in adverts for its Onavo [...]
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Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack’s Advisory Board
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded ad tech company Amobee – which was acquired in 2012 [...]
Audiencerate Integrates ID5’s Universal ID Solution to Become ID Agnostic
Audiencerate, the platform specialising in agile data monetisation has announced its global integration of ID5’s independent identity solution to increase efficiency, and maximise the value of its data and inventory. The integration will see Audiencerate expand its data offering and increase its [...]
VDX.tv Helps Achieve 100% Viewability via CPV Pricing Model Powered by Moat by Oracle Data Cloud
VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]
Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner
Adnami, the leading technology provider of high impact digital advertising, has been appointed as the technological partner for Denmark’s Publisher Platform. This is the newly-formed alliance that will provide a single point of purchase for digital advertising across the country’s [...]
White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy
White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to [...]
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