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Total Media Launches BritBox’s Spitting Image with Picnic Media's 'Swipe Right' Format
Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this [...]
Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile
Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise [...]
Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]
Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as chief product officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans [...]
Unruly Data Uncovers Singapore Consumers’ Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences
Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic. CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]
Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s [...]
Placements.io Announces Marketer Revenue Management System with Neptune Retail Solutions
Placements.io, the leader in revenue and billing management for media companies, announced that Neptune Retail Solutions (NRS), is live on the platform. NRS is a premier retail focused marketing solutions provider in the US, with a comprehensive shopper media experience [...]
Digital MarketingNorth AmericaPartnershipProduct LaunchRetail
Placements.io Launches First Order Management Integration with Megaphone
Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]
VDX.tv Partners with Rippll to Help Advertisers Understand Ad Impact on Consumer Purchases, Brand & Visit Uplift
With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company. Rippll works with major banks in key global markets to provide [...]
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