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Adverty Invents and Launches New In-Game Brand Advertising Format with Seamless In-MenuTM Ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-PlayTM format, completes a [...]
84% of Consumers in Indonesia and 76% in Australia Willing to See Ads in Exchange for Free Streaming
Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian and Australian consumers. INDONESIAN REPORT: Connected TV (CTV) has become mainstream in [...]
Advanced TV: No longer a Mystery with VDX.tv's Latest Whitepaper
VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. The guide provides a detailed explanation of what Advanced TV is in all its forms, why it is important to consider [...]
Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetisation strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range [...]
Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting
Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]
Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment
Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release [...]
InfoSum Raises $15.1 million in Series A Funding
InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million. InfoSum has built the world’s first decentralised marketing infrastructure that enables companies of every size and industry to collaborate [...]
Sojern Publishes Latest COVID Impacts on Europe
With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 24th August 2020 [...]
Exponential Interactive Announces its New Business Division, VDX.tv, is Expanding into International Markets
Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailor-made video-driven experiences across screens, including connected TV (CTV) and over-the-top (OTT). This [...]
Adverty Becomes Latest Vendor to Join IAB Europe’s TCF
Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF), designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) [...]
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